GeoBImarket is integrated with databases that already exist in the company or with its BI systems and
as a result managers get an easy-to-use instrument that represents main business figures on the map.
Geomarketing is the integration of Geographical intelligence into all marketing aspects including sales
and distribution. Geomarketing Research is the use of geographic parameters in research methodology
starting from sampling, data collection, analysis, and presentation. Geomarketing Services are more
related to routing, territorial planning, and site selection whereas the location is the key factor
for such disciplines. The core base of Geomarketing is the digital map; it can either make or break
the concept. Equally important, though, is the association of data with these maps using some place-based component.
Geomarketing has a direct impact on the development of modern trade and the reorganization of retail
types. Site selection becomes automated and based on scientific procedures that saves both time and money.